Privacy Policy

Company: SWS AM LTD · Company Number: 16655730

Last updated: 27 August 2025

1. Introduction

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website or use our services. We process personal data in accordance with the UK GDPR/GDPR and applicable data protection laws.

2. Data We Collect

  • Account & contact data: name, company name, position (if provided).
  • Communication data: messages sent via website forms.
  • Usage data: pages viewed, session duration, clicks, referring URLs, device and browser information, approximate location (IP-based).
  • Cookies & similar technologies: to ensure functionality, analytics, and preferences.

3. Purposes & Legal Bases

  • Service delivery & website operation — legitimate interests / performance of a contract.
  • Customer support & responses to inquiries — legitimate interests / pre-contractual steps.
  • Analytics & improvement — legitimate interests; where required, consent (for non-essential cookies).
  • Legal compliance — compliance with legal obligations.
  • Security & fraud prevention — legitimate interests.

4. Cookies

We use essential cookies for core functionality and optional analytics cookies (only with your consent where required). You can manage cookie preferences via your browser settings or our cookie banner (if available).

5. Data Sharing

We may share personal data with trusted processors (e.g., hosting, analytics, security) under data processing agreements. We do not sell your personal data. Disclosures may occur where required by law or to establish, exercise, or defend legal claims.

6. International Transfers

If data is transferred outside the UK/EEA, we implement appropriate safeguards (e.g., adequacy decisions or Standard Contractual Clauses).

7. Data Retention

We retain personal data only as long as necessary for the purposes described above, or as required by law, after which it is securely deleted or anonymised.

8. Your Rights

  • Right of access, rectification, and erasure.
  • Right to restriction and to object to processing.
  • Right to data portability.
  • Right to withdraw consent where processing is based on consent.
  • Right to lodge a complaint with a supervisory authority.

To exercise your rights, please use the contact form available on our website.

9. Security

We implement technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the Internet is 100% secure; we cannot guarantee absolute security.

10. Children’s Data

Our services are not directed to children. We do not knowingly collect personal data from children. If you believe a child has provided us data, please contact us via the website form so we can delete it promptly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review the privacy policies of those websites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect upon posting on this page. Please review it periodically for updates.

13. Contact

For any privacy-related requests or questions, please reach out via the on-site contact form. (No postal address, email, or phone numbers are provided in this policy.)